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About Safeway Water®

Safeway Water is a division of Safe Water Alliance, LLC.  We are a leading supplier of water quality improvement equipment, and we are located in Ocala, Florida.

Our mission is to connect home owners, mechanical contractors, engineering firms and other commercial business operators with local water treatment experts from our nation-wide dealer network to help improve their water quality.

In our industry, dedication to detail is essential to produce high quality products.  It is also essential to stay focused on customer’s needs to effectively meet their requirements.  And providing customer support before and after the sale is necessary to build customer loyalty.  We do all this every day, so we can sleep well at night, knowing we did our best.

Simply stated, we are excellent at what we do, and we will work hard to earn your business!

Safeway Water®

Top quality equipment; highly affordable prices; effective customer service; and the best after-the-sale technical support in the industry.

J. Neal DeLettre

President and Founder

Neal founded the company in 2010 with thirty-five years’ experience in the water quality improvement industry. His two mottos are, “treat people fairly” and “be better today than you were yesterday”. The company’s success is based on his philosophy. Neal is active in the Water Quality Association and previously was a WQA board member.

Don Grace

General Manager

Don is the best “answer man” in the industry, and he is always eager to provide technical expertise and recommend ways to tackle the most complicated water treatment projects. Don is a tremendous asset to the company and our customers.

Rance Kay

CFO

Rance was previously in the banking industry. He is a business leader in Ocala, Florida, and our Chief Financial Officer. Rance’s financial leadership has benefited us tremendously.

Eddy Schwartz

Operations Mgr.

Eddy has extensive experience in distribution and manages our manufacturing, assembly, shipping, receiving and purchasing operations.

Larry Verdone

National Sales Manager

Larry has over thirty years’ experience in the water treatment industry, with extensive experience in commercial, industrial and residential water treatment. Larry goes the second mile to help customers complete important projects quickly, efficiently and economically.

What Loyal Customers Say About Safeway Water

Safeway Water is a division of Safe Water Alliance, LLC. Our equipment is manufactured and assembled in the United States of America. Our primary goal is to satisfy customers by providing top quality products, the best customer service in our industry and world class technical support after the sale. Our satisfied customers are our #1 asset. You are cordially invited to join the Safeway Water family!

DJ and Karen (Orlando, Florida)

We used to drink bottled water because we didn’t trust our tap water. We had a Safety-Sorb system installed, and now we get great tasting...

Beverly (Inverness, Florida)

In our area Iron stains and Sulfur odors are a real problem. This is why we called Safeway Water, and they were great! Ira Wilson, our local...

Jason Kim and family Saddle River, NJ

We have a large home, three generations living together, and we’ve struggled with our well water since the house was built. We found Safeway...

At Safeway Water Our Products Make the Difference

We provide cutting-edge equipment for residential, commercial and industrial applications.

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